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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "presentationDate": "2014-09-11 00:00:00",
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  "notes": "The slide uses a bar chart to contrast Olive Garden's 8% alcohol mix against a peer median of 16.5%.",
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      "kind": "callout",
      "text": "UNACCEPTABLE: Olive Garden's 8% alcohol sales is less than half of its competitors",
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      "text": "During the late-1990s and early-2000s, Olive Garden's alcohol mix was 13% – it is now just 8%. The number of choices and price points of wines on the menu has gotten worse, contributing to Olive Garden's detachment from its Italian roots. Servers' training on wine service is lacking – even for simple steps like asking a guest if they'd like a drink.",
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      "text": "Wine is an integral part of the authentic Italian family dining experience. It appears that management has not focused or executed on the obvious alcohol opportunity.",
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      "text": "Source: Company filings and Wall Street Equity Research. (1) Restaurant Cops mystery shops analysis showed that servers only ask guests if they would like an alcoholic beverage 57% of the time.",
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      "text": "Given how well wine pairs with Italian food, we believe Italian concepts should have a high alcohol mix",
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