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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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      "text": "The opportunity to increase alcohol sales could drive an estimated $56 million in annual EBITDA improvement",
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      "text": "Proved successful for Olive Garden before; Proved successful for Bravo Brio; Proved successful for Macaroni Grill; Proved successful for Carrabba's; Proved successful for Brinker",
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      "text": "Several competitors in both the fast casual and casual dining segments have focused more attention on higher margin adult beverages as they look to expand check average and traffic.\nFor example, Chili’s 2013 adult beverage mix totaled 14% (as compared to 12.8% in 2010).\nCompetitors have simultaneously geared their marketing, sales, and operations efforts toward emphasizing alcoholic beverages, (e.g., events, pricing, and front of house training).",
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      "text": "Olive Garden, by contrast, has significantly lower alcoholic beverage sales as a % of total than peers or even than it had in the past.\nOnly 8% of sales is from alcoholic beverages at Olive Garden, while Italian peers average more than twice that (16.5%).",
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