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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Starboard Value",
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  "presentationDate": "2014-09-11 00:00:00",
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      "text": "We believe Darden must get its advertising on concept and stop ridiculous promotions like “buy one, take one”",
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      "text": "Darden’s marketing efforts are too focused on traditional tactics, while the competition is adapting to innovative methods involving social media. Much of Darden's expenditures have over relied on traditional advertising like TV and discounting.",
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      "text": "Darden’s advertising budget is oversized compared to peers. Darden is the largest advertiser in casual dining, spending ~$252 million in 2014 alone. The Company’s advertising budget has risen 17% since 2012, but this has not helped traffic.",
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