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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Starboard Value",
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  "presentationDate": "2014-09-11 00:00:00",
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      "text": "Our research indicates that Darden continues to spend significantly on TV, print, and couponing despite the successful shift by competitors to more contemporary advertising strategies. Though Darden has started to spend a little more on online/mobile/social, it is still far behind competitors. Darden does not even have an Olive Garden app! Darden needs to establish Wi-Fi in restaurants and utilize a mobile app for ordering.",
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      "text": "Darden's advertising mix involves a high level of traditional media, reducing the efficiency of advertising dollars. The vast majority of Darden's advertising dollars are spent on expensive, usually low ROI channels.",
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      "text": "advertising mix: 85-90%",
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      "text": "Darden's marketing efforts are mainly rooted in traditional media, while peers have adapted to more innovative methods.",
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      "text": "(1) Representative benchmark for major restaurant companies based on advisor's analysis.",
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      "text": "Advertising Expense vs. Global Advertising Restaurant Benchmark",
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