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  "documentTitle": "Darden Restaurants, Inc. (DRI)",
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  "authorName": "Starboard Value",
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  "presentationDate": "2014-03-31 00:00:00",
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  "notes": "The slide uses a scatter plot to visually prove that two brands management claims are different are actually demographically identical.",
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      "kind": "callout",
      "text": "Olive Garden and Red Lobster are located in very similar markets",
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      "kind": "callout",
      "text": "Market demographics confirm the obvious disconnect between Darden's premium and mainstream brands",
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      "text": "Relative to Olive Garden and Red Lobster, Capital Grille's market demographics are literally off the chart",
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      "text": "Whether judging by customer or market demographics, Olive Garden and Red Lobster are clearly the most similar.",
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      "text": "The customer demographics at Red Lobster and Olive Garden are actually very similar (cont'd). As part of their real estate analysis, Green Street looked at the demographics of each of Darden's restaurant locations. An important takeaway from this analysis is that the restaurant locations chosen by Red Lobster and Olive Garden have very similar market demographics, in terms of average household income and average population.",
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      "text": "Source: Green Street Advisors",
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      "text": "Management has misled shareholders regarding customer demographics at Red Lobster and Olive Garden (cont'd)",
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