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  "authorName": "Jeffrey C. Smith",
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      "text": "1. What is our core competency? 2. Can Patch actually be profitable in any realistic scenario? 3. Which owned content properties are profitable and unprofitable after fully allocating costs? 4. How do AOL's content properties compare to other more profitable content properties? 5. What content verticals should be outsourced versus owned? 6. Where are the duplicative costs in the organization, specifically within categories including editorial, sales, technology, and real estate?",
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