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  "documentTitle": "AOL, Inc. (AOL)",
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  "authorName": "Jeffrey C. Smith",
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  "presentationDate": "2012-05-23 00:00:00",
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  "notes": "Uses the 'ceo-quote-contradiction' framework to undermine management's claims about search growth.",
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      "kind": "quote",
      "text": "… AOL’s search business is intimately linked to the Access business. Content isn’t driving search – it’s people who use AOL software. Current and former Access and AIM users. AOL tried a lot of things to get more users from other sites to use Search, but nothing worked, it was fairly disappointing ….",
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      "text": "If you look at where search comes from on the AOL properties, majority of it comes from the homepage client and from AOL.com.",
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      "text": "\"If you look at where search comes from on the AOL properties, majority of it comes from the homepage client and from AOL.com.\" — CEO Tim Armstrong, 2Q10 conference call, 8/4/10; \"... AOL's search business is intimately linked to the Access business. Content isn't driving search – it's people who use AOL software. Current and former Access and AIM users. AOL tried a lot of things to get more users from other sites to use Search, but nothing worked, it was fairly disappointing ....\" — Former senior AOL employee, March 2012",
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      "text": "– Former senior AOL employee, March 2012 (1)",
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      "text": "– CEO Tim Armstrong, 2Q10 conference call, 8/4/10",
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      "text": "(1) Based on interviews conducted by L.E.K. Consulting.",
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      "text": "What actually drives search on AOL.com?",
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