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  "docSlug": "eb305b39ce19",
  "documentTitle": "AOL, Inc. (AOL)",
  "authorId": "03_Starboard_Value",
  "authorName": "Jeffrey C. Smith",
  "documentKindSlug": "activist-deck",
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  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-05-23 00:00:00",
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  "pageCount": 96,
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  "slideType": "expose_contradiction",
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  "density": "balanced",
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  "notes": "The slide uses a rhetorical question to expose a contradiction in the company's strategy.",
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      "kind": "callout",
      "text": "IMPORTANTLY, this does not mean AOL should not own content, but rather that choosing to own content is an independent decision from Search and needs to have a path to profitability in its own right.",
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      "kind": "image",
      "text": "Comparison of sports news list and AOL sports page",
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      "kind": "paragraph",
      "text": "We believe AOL has already proven through outsourcing Sports, Health, and Real Estate Listings, that it does not need to own and produce all of its content to maintain engagement with users in an effort to drive Search.",
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      "kind": "paragraph",
      "text": "Why would AOL users reading sports on AOL.com be any less interested in searching on AOL.com's toolbar simply because AOL does not own its sports content?",
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      "kind": "source-note",
      "text": "Source: Company websites.",
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      "kind": "title",
      "text": "Why would AOL users reading outsourced, un-owned sports content on AOL.com be less interested in search on AOL's toolbar?",
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      "name": "Cost Of Inaction",
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      "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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