{
  "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
  "docSlug": "eb305b39ce19",
  "documentTitle": "AOL, Inc. (AOL)",
  "authorId": "03_Starboard_Value",
  "authorName": "Jeffrey C. Smith",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-05-23 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 48,
  "pageCount": 96,
  "prevPage": 47,
  "nextPage": 49,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a simple flow diagram to visualize the lack of traffic contribution.",
  "elementsJson": [
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/48",
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  "deckAnchorHref": "/decks/019dd923-622b-71dc-a6d9-afa084f9cd73#slide-48",
  "components": [
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      "kind": "callout",
      "text": "Patch clearly does not drive search traffic and needs to be viewed independently from AOL's other businesses.",
      "attrs": null,
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    {
      "bbox": {
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      "kind": "diagram",
      "text": "Flow diagram showing Patch driving 0.02% of visits to AOL, which then leads to Search.",
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      "kind": "list",
      "text": "As a local community website, Patch is used as a destination to learn about specific community news and events.\nAOL.com, on the other hand, provides mostly national news as well as information within targeted verticals.\nAs a result, only 0.02% of visits to AOL.com are driven from Patch.",
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      "kind": "metric",
      "text": "traffic contribution: 0.02%",
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      "toolName": "Quantification",
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      },
      "kind": "source-note",
      "text": "(1) Compete, Inc. traffic data as of March 2012. Compete, Inc. visits defined as 30-minute increments.",
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      "kind": "title",
      "text": "Patch certainly does not drive search on AOL.com",
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  "frameworks": [
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      "evidence": "Diagram shows the flow of traffic from Patch to AOL to Search to disprove a causal link.",
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  "arcBeats": [],
  "loops": [
    {
      "to": 82,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
      "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
      "position": 0,
      "objective": "Highlight the costs of inaction and the need for change",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
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