{
  "docId": "019dd923-622b-71dc-a6d9-afa084f9cd73",
  "docSlug": "eb305b39ce19",
  "documentTitle": "AOL, Inc. (AOL)",
  "authorId": "03_Starboard_Value",
  "authorName": "Jeffrey C. Smith",
  "documentKindSlug": "activist-deck",
  "documentKindLabel": "Activist deck",
  "sourceTypeSlug": "activist_investor",
  "sourceTypeLabel": "Activist investor",
  "presentationDate": "2012-05-23 00:00:00",
  "orientation": "portrait",
  "aspectRatio": 0.77272725,
  "pageNumber": 47,
  "pageCount": 96,
  "prevPage": 46,
  "nextPage": 48,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a hub-and-spoke diagram to illustrate traffic sources to AOL.com.",
  "elementsJson": [
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  "slideHref": "/slides/019dd923-622b-71dc-a6d9-afa084f9cd73/47",
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  "components": [
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      "kind": "callout",
      "text": "We believe that Search is actually more closely linked to Access, AOL.com, and AOL Mail than the rest of AOL's owned content properties in its Display segment.",
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      "subkind": null,
      "toolName": "Visual emphasis",
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    {
      "bbox": {
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      "kind": "diagram",
      "text": "Traffic flow diagram showing Access, Mail, and Other Direct Entry feeding into AOL.com, with a weak link from Owned Content Properties.",
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      "subkind": "hub-spoke",
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      "kind": "list",
      "text": "AOL generates the vast majority of its search revenue from AOL.com. However, based on our analysis of industry data on visits to AOL.com, less than 2% of visits are originated from AOL's other owned content properties. Instead, the majority of users visiting AOL.com are sourced directly from AOL's access customers or from users going directly to AOL.com for purposes such as email.",
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      "kind": "paragraph",
      "text": "We believe that Search is actually more closely linked to Access, AOL.com, and AOL Mail than the rest of AOL's owned content properties in its Display segment.",
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      "kind": "source-note",
      "text": "(1) Compete, Inc. traffic data as of March 2012. AOL owned content properties include all of AOL's owned content properties, excluding AOL.com. Compete, Inc. visits defined as 30-minute increments. (2) Includes traffic from search engines and other internet sites not owned by AOL, Inc.",
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      "kind": "title",
      "text": "AOL's owned content properties do not drive search on AOL.com",
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      "evidence": "Diagram showing traffic sources converging on a central node (AOL.com)",
      "confidence": 0.9
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  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 82,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5f7759ea-34c0-4890-95eb-4e615002289f",
      "evidence": "The document highlights the costs of inaction and the need for change in AOL's operations and strategy",
      "position": 0,
      "objective": "Highlight the costs of inaction and the need for change",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.8,
      "description": "Quantify what happens if the audience does nothing"
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