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  "documentTitle": "AOL, Inc. (AOL)",
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  "authorName": "Jeffrey C. Smith",
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      "text": "Each individual Patch requires substantial fixed costs to operate.",
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      "text": "Patch's fixed operating costs include: A dedicated local editor in each town writing 100 or more articles per month. Several freelance journalists in each town writing an additional 20 to 40 articles per month. Local advertising sales manager to meet individual local businesses to try to get them to advertise on Patch. Regional publishers and regional editors overseeing a collection of Patches.",
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      "text": "Content costs are not very scalable. The whole idea of Patch was to have local people writing about local stories. This is what brings people to the site. As long as this is the business model, however, you need local bodies on the ground.",
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      "text": "Content costs are not very scalable. The whole idea of Patch was to have local people writing about local stories. This is what brings people to the site. As long as this is the business model, however, you need local bodies on the ground. — Former Patch ad manager, March 2012",
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      "text": "(1) Based on interviews with former Patch employees as well as an article published by paidContent.org on December 10, 2010. (2) Based on interviews conducted by L.E.K. Consulting.",
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      "text": "We do not believe Patch is a scalable business model",
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