{
  "docId": "019dd923-60d1-700e-95b4-7ba8631f8a52",
  "docSlug": "bi-29ec7508954c2631",
  "documentTitle": "SteadyPay used this pitch deck to raise millions to help gig economy workers",
  "authorId": "Pitchdecks",
  "authorName": "SteadyPay",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.332,
  "pageNumber": 10,
  "pageCount": 14,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "segmentation",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Uses McKinsey research as a source to validate the segmentation.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d1-700e-95b4-7ba8631f8a52/10",
  "deckHref": "/decks/019dd923-60d1-700e-95b4-7ba8631f8a52",
  "deckJsonHref": "/decks/019dd923-60d1-700e-95b4-7ba8631f8a52.json",
  "deckAnchorHref": "/decks/019dd923-60d1-700e-95b4-7ba8631f8a52#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The gig economy is much more than just delivery people and taxi drivers",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fdd-12a7796827c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.35,
        "x": 0.6,
        "y": 0.1
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8f9d375-bbaa-41a7-aeb9-44671296cf21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.35,
        "x": 0.23,
        "y": 0.62
      },
      "kind": "list",
      "text": "“Reluctants”-have more volatile income but essentially good honest credit. Pay smoothing prevents pay volatility and prevents financial stress.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "897c8a36-3824-4a7d-a558-3037c91e2802",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.35,
        "x": 0.23,
        "y": 0.13
      },
      "kind": "list",
      "text": "“Free agents”, who actively choose independent work and derive their primary income from it. Relatively stable income but not much savings. Use as a holiday / sick pack e.g., when they take time off, they still maintain earnings.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b8b7202-d0d5-4223-98e5-8409e202da07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.18,
        "x": 0.03,
        "y": 0.62
      },
      "kind": "metric",
      "text": "1 / 3 of customers – “Reluctants”",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "259b6031-cf27-47f6-b856-70a73634b5c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.03,
        "y": 0.13
      },
      "kind": "metric",
      "text": "2 / 3 of customers – “Free agents”",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a18551cf-cb28-4747-9c9d-43c7d83cc0fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.03,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Sources: 1. McKinsey research, October 2016",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fd33eb8-0bc7-4c94-a0bd-166a7c103d6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.88
      },
      "kind": "title",
      "text": "The gig economy is much more than just delivery people and taxi drivers",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "deabbcc3-2581-48a6-9094-1ba30bc9689a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Customer profiles",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a76236de-e2f1-4168-ab23-38c3ffbe9894",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "387c6454-ea5b-4f0c-904f-9a586481f2c6",
      "evidence": "Segments customers into two distinct groups based on behavior and financial needs.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}