{
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  "docSlug": "bi-4a7ee74411c424a9",
  "documentTitle": "Pitch deck: Lockr raises $2.5 million in pre-seed funding",
  "authorId": "Pitchdecks",
  "authorName": "Lockr",
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  "notes": "Uses visual evidence (screenshots) to demonstrate the prevalence of email collection forms.",
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      "kind": "image",
      "text": "Screenshots of The Drum, Rue La La, and The Guardian showing sign-up walls.",
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      "kind": "title",
      "text": "More websites are requiring email addresses to access content.",
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      "evidence": "Title is a full sentence: 'More websites are requiring email addresses to access content.'",
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      "evidence": "Real screenshots of website sign-up walls.",
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      "evidence": "Visual evidence (screenshots) carries the argument.",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
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      "evidence": "Action titles 'More websites requiring email' and 'inboxes overflowing with promotional content and spam'.",
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      "evidence": "Slides 2-4 frame the worsening problem; 5 reveals the LockrMail solution; 6 proves it works via Product Hunt rank and testimonials.",
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      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
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