{
  "docId": "019dd923-60d1-700e-95b4-56926dc4f7a8",
  "docSlug": "bi-7988a550693eb996",
  "documentTitle": "PITCH DECK: VidMob raises $110 million Series D round",
  "authorId": "Pitchdecks",
  "authorName": "VidMob",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d1-700e-95b4-56926dc4f7a8/3",
  "deckHref": "/decks/019dd923-60d1-700e-95b4-56926dc4f7a8",
  "deckJsonHref": "/decks/019dd923-60d1-700e-95b4-56926dc4f7a8.json",
  "deckAnchorHref": "/decks/019dd923-60d1-700e-95b4-56926dc4f7a8#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.45,
        "y": 0.2
      },
      "kind": "list",
      "text": "Advances in AI / machine learning technology is giving rise to intelligent creative, creative that is infused with data. Platforms benefit from intelligent creative to help them measure creative performance against best practices. Marketers need to infuse data into creative decision-making process to drive campaign effectiveness, compensate for signal loss. Agencies need to scale their creative ideas across digital platforms and increase the impact of their creative assets. The creator economy is looking for ways to connect their creative skills with brands that benefit from their work.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "218dba79-56f5-4aa4-a87e-4256eea4adae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.15,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "list",
      "text": "Platforms, Marketers, Agencies, Creatives",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f93b88fb-6f0c-465d-9458-4ded2d120e73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.08,
        "y": 0.16
      },
      "kind": "title",
      "text": "Everyone is looking for a solution.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "215314a3-318a-4eb1-b5d9-1afae3a61ea2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.08,
        "y": 0.08
      },
      "kind": "title",
      "text": "Why Now?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34754002-580c-4235-9366-03e493fa388a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 2,
      "beatId": "26a75afc-3c0b-4e5a-942b-f2c248956152",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "Slides 2-3 focus on the current market situation and the need for VidMob's solution.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "09aea695-7b50-4b98-9384-1fda77f7df29",
      "evidence": "The loop opens on slide 2, highlighting the current market situation, and closes on slide 3, emphasizing the need for VidMob's solution.",
      "position": 0,
      "objective": "Establish the need for VidMob's solution now",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}