{
  "docId": "019dd923-60d1-700e-95b4-3ec3f9bfcd68",
  "docSlug": "bi-423eb7b431e063e0",
  "documentTitle": "PITCH DECK: Eric Seufert launches $10 million fund Heracles Capital",
  "authorId": "Pitchdecks",
  "authorName": "Heracles Capital",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "business_model",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide uses a list-based layout to represent a flywheel effect, though it is not visually circular.",
  "elementsJson": [
    "headline_text",
    "callout_box",
    "icon_grid",
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d1-700e-95b4-3ec3f9bfcd68/6",
  "deckHref": "/decks/019dd923-60d1-700e-95b4-3ec3f9bfcd68",
  "deckJsonHref": "/decks/019dd923-60d1-700e-95b4-3ec3f9bfcd68.json",
  "deckAnchorHref": "/decks/019dd923-60d1-700e-95b4-3ec3f9bfcd68#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "As the MDM Community grows, entrepreneurs seek out investment from the MDM Syndicate (and soon, Heracles Capital) as a \"stamp of approval,\" or social proof, of the company's potential.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b667-711e-a95b-1858d52bfd12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Community Engagement",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7feb364f-bb1d-45ee-8efd-fd295b2b0e32",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.1,
        "x": 0.4,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "177526ac-61d6-4dd5-98b0-6f95c358c574",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "list",
      "text": "Mobile Dev Memo: 2MM pageviews in 2021\nSlack: Mobile Dev Memo Community Slack has 4k Members\nTwitter: @eric_seufert: 23k followers; @mobiledevmemo: 5k followers",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c547c34-e895-4802-aec3-896118e734bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "pageviews: 2MM",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b667-711e-a95b-1e4bfc00a300",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.08,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "As the MDM Community grows, entrepreneurs seek out investment from the MDM Syndicate (and soon, Heracles Capital) as a \"stamp of approval,\" or social proof, of the company's potential. These entrepreneurs are part of the MDM community and recognize its brand power in terms of helping to attract further investment and validating the concept for prospective customers and employees.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d066b54e-930d-4973-84ff-2d2c19f97be9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.08,
        "y": 0.05
      },
      "kind": "title",
      "text": "Insights and Investments Flywheel",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "943cfbba-f501-4915-98c7-d40e3480faf7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "81321cd6-dbd9-455c-910a-36f05da7b587",
      "evidence": "The slide contains a list/bullet component with metrics.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "9cc22687-8a09-43c2-86c4-46b43921834f",
      "evidence": "Title explicitly mentions 'Flywheel' and describes a self-reinforcing cycle of community growth and investment.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}