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  "documentTitle": "PITCH DECK: Bidstack raises $11 million post-IPO equity round",
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      "text": "Market activity continues in gaming, as publishers and developers search for further monetisation opportunities and valuable IP, which can be leveraged across various platforms and entertainment industries, particularly in mobile.",
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      "text": "Take-Two, Zynga, Microsoft, Activision, Unity, Vungle, ironSource, Liftoff",
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      "text": "Publishers look for increased exposure to mobile formats, recently highlighted by Take-Two Interactive's acquisition of Zynga. Microsoft's acquisition of Activision highlights a progressive approach to monetisation, by leveraging the console environment and positioning for the future monetisation of Microsoft's owned inventory. The mergers of Unity / Ironsource and Vungle / Liftoff evidence the current importance of serving the developer community with greater monetisation tools.",
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