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      "text": "US growth strategy a catalyst. Investment in proven commercial team to accelerate the development of in-game advertising and video game monetisation. The North American market for in-game advertising is the largest forecast to grow to $5.7bn by 2030 which represents a third of the market",
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      "text": "Exposure to tailwinds from a growing global video games market. Current $203bn global gaming market, of which 51% amounts to mobile gaming, is expected grow to $222bn in 2024. The global in-game advertising market is anticipated to grow to $17.6bn at 11% CAGR 22-30",
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