{
  "docId": "019dd923-60d0-74ee-9625-38175ba339d7",
  "docSlug": "bi-c2251a50ff32554a",
  "documentTitle": "ID5 pitch deck: Adtech company raises $20 million Series B round",
  "authorId": "Pitchdecks",
  "authorName": "ID5",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 4,
  "pageCount": 8,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "why_now",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Uses a 3-circle Venn diagram to frame the market landscape.",
  "elementsJson": [
    "headline_text",
    "venn_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9625-38175ba339d7/4",
  "deckHref": "/decks/019dd923-60d0-74ee-9625-38175ba339d7",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-38175ba339d7.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-38175ba339d7#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.55,
        "y": 0.85
      },
      "kind": "callout",
      "text": "Cookie & MAIDs deprecated by Google & Apple",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b112350-4b5a-41ee-af89-d5ee5efc11c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.65,
        "y": 0.7
      },
      "kind": "callout",
      "text": "New data protection regulations globally (GDPR, CPRA, etc.)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ad18589-97f8-4020-8921-e06c4ec712e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.78,
        "y": 0.45
      },
      "kind": "callout",
      "text": "Success of Google, Meta, Amazon Ads is built on optimal data usage",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8660a2df-9c40-4cec-8f8e-e4f15b19b988",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.12,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "callout",
      "text": "+7% CAGR until 2028",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a91e34bb-b648-43c0-8fdd-1712bc37a5e7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "callout",
      "text": "Growth is fuelled by transition of massive TV budgets",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7f38fc6-1ad3-4aa1-b6e5-714cf017bc3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.1,
        "x": 0.75,
        "y": 0.8
      },
      "kind": "callout",
      "text": "Media CPM 50% lower on Safari (no cookies)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc03810a-be9b-4fb9-9709-ece6b217c2a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.78,
        "y": 0.2
      },
      "kind": "callout",
      "text": "Targeting & measurement require user-level identification",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e677bd2a-a1ed-426c-981f-f26ae3638237",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.75,
        "y": 0.9
      },
      "kind": "callout",
      "text": "Apple ATT had an 8B$ revenue impact for Facebook in H2 2021",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5b54a5f-2722-44bd-9f22-89383c7442a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "diagram",
      "text": "Venn diagram showing Market Size, Data Driven, and Technical/Regulatory/Consumer-driven forces",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7dde2795-4fcf-4740-b5b5-f64e3b62ff79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Global digital advertising market: $1T",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b4-748e-9605-a161a7f60970",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Digital advertising is going through fundamental changes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2056ba35-4c90-4b56-b15d-51863da9b4af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Venn diagram",
      "slug": "venn-diagram",
      "agent": null,
      "layer": "slide",
      "matchId": "6b6846c1-1041-49c1-a1d7-193736f4ffe2",
      "evidence": "diagram/venn: Venn diagram showing Market Size, Data Driven, and Technical/Regulatory/Consumer-driven forces",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "venn-diagram",
      "slug": null,
      "matchId": "b5793368-1f25-4f6f-bd04-3ef13aace247",
      "evidence": "Three overlapping circles used to categorize market forces",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 4,
      "beatId": "ce2603d0-c601-4c68-a5eb-ebd4d830264d",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slide 4 discusses the changes in digital advertising",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 4,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "68fc3459-3a91-442c-b766-aaadc80a847d",
      "evidence": "Slide 4 discusses the changes in digital advertising",
      "position": 0,
      "objective": "Explain why now is the right time for ID5",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}