{
  "docId": "019dd923-60d0-74ee-9625-322cb4bb2b1a",
  "docSlug": "bi-73dd6c04152b32c7",
  "documentTitle": "Facebook's first-ever ad sales pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Facebook",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 8,
  "pageCount": 19,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "closing_ask",
  "function": "state_next_steps",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "Includes a screenshot of an early Facebook interface showing an Allstate ad placement.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "screenshot",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9625-322cb4bb2b1a/8",
  "deckHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.22,
        "y": 0.4
      },
      "kind": "callout",
      "text": "Advertise on thefacebook.com. Your ads could appear here. Advertising space is located underneath the left navigation bar.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a043e70-8b77-4b65-92aa-bed753963baf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Advertising space is located underneath the left navigation bar.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82de-2e76b8801b2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.19,
        "x": 0.09,
        "y": 0.345
      },
      "kind": "image",
      "text": "Screenshot of thefacebook.com interface with ad placement",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15edf81c-91f2-450c-8acf-03b7e764fb07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.52,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Josh Iverson\nManager, Advertising Services\n100 City Hall Plaza, Level 2\nBoston, MA 02108",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45a90a0d-652c-4158-8e52-75d9ad1beb46",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.04,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "If you are interested in our online marketing services, please contact us via email. We will help expose your product, service, or recruitment effort to thousands of college students, alumni, and faculty/staff throughout the country.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0c620ec-517e-486a-84a8-a59e83651a93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.5,
        "y": 0.56
      },
      "kind": "table",
      "text": "Important Email Addresses: Information/Support: info@thefacebook.com, Suggestions/Requests: suggest@thefacebook.com",
      "attrs": null,
      "subkind": "kpi",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0076e2a-c29d-433c-ad7f-94a3c5c30c3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "Contact Us: thefacebook.com",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9be5b505-5a1a-4ac8-81cf-12b5a018c130",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: the closing ask",
      "slug": "closing-ask",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "f01e2372-8eb9-4f4f-bc4a-218986c96b3a",
      "evidence": "If you are interested in our online marketing services, please contact us via email.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 8,
      "beatId": "d8590600-806a-4fa6-b294-0508b7f26364",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The closing ask and appendix slides encourage action",
      "position": 3,
      "confidence": 0.7,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}