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  "documentTitle": "Facebook's first-ever ad sales pitch deck",
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  "authorName": "Facebook",
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      "text": "Total Users: 1.5 million",
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      "text": "User Base Demographics: Total Users 1.5 million, Students 87%, Alumni 11%, Faculty/Staff 2%, Men 48%, Women 52%, Age 18-24 92%",
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      "text": "Site Usage: Daily Unique Users 65%, Monthly Unique Users 95%, Daily Traffic 40 million, Monthly Traffic 1.2 billion",
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