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  "documentTitle": "Facebook's first-ever ad sales pitch deck",
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  "authorName": "Facebook",
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  "notes": "This is a historical pitch deck slide for Thefacebook.com, likely from 2004-2005.",
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      "kind": "callout",
      "text": "Ranked as one of the top 200 sites worldwide, thefacebook.com is a highly targeted means to reach college students, faculty and staff, and alumni.",
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      "kind": "list",
      "text": "Stats: Approximately 2.5M total registrants; Over 1.5 billion monthly page views; Approximately 10,000 new registrants daily; 60% of all registrants return daily; Available advertising/banner sizes...",
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      "kind": "list",
      "text": "Demographics/Psychographics: Target students by their favorite band, hobby, lifestyle, academic major, sex, class year and more. Geography: Target individual campuses, specific regions, cities, states, hometowns or universities.",
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      "text": "monthly page views: 1.5 billion",
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      "text": "Thefacebook.com is exclusively accessed via university-related email addresses, ensuring the network is exclusive the collegiate audience. Registrant profiles include extensive personal information, which can be used to provide contextual advertising based on user profile keywords.",
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      "text": "Ranked as one of the top 200 sites worldwide, thefacebook.com is a highly targeted means to reach college students, faculty or staff, and alumni. Clients may target campaigns based on selected keywords including:",
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      "text": "Thefacebook.com is an expanding online social network that connects college students, alumni and faculty across 550 campuses. Over 2.4 million registrants have connected on the basis of friendship, courses and shared interests.",
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      "text": "The Facebook",
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