{
  "docId": "019dd923-60d0-74ee-9625-322cb4bb2b1a",
  "docSlug": "bi-73dd6c04152b32c7",
  "documentTitle": "Facebook's first-ever ad sales pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Facebook",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 17,
  "pageCount": 19,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "appendix_data",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 37,
  "notes": "The table shows 10 current participants and 27 future participants.",
  "elementsJson": [
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9625-322cb4bb2b1a/17",
  "deckHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.02,
        "x": 0.9,
        "y": 0.95
      },
      "kind": "metric",
      "text": "27",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42afbaab-3683-4f51-bfe6-2c0d411439b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.02,
        "x": 0.72,
        "y": 0.95
      },
      "kind": "metric",
      "text": "10",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68176246-9820-4f0c-bb87-4f8bce995af5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "University count: 33",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82da-8a788578fe85",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.9,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "table",
      "text": "Table containing 33 rows of university data with columns for School, Area, Zone, Group, Current Facebook status, and Future Facebook status.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7691f95c-0559-48cc-b240-3512bd84a224",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "title",
      "text": "Ernst & Young National Recruitment Advertising Campaign University Campus List",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "986ca0a3-30e0-4c45-8a05-e9af56dd9cb0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "930561fc-e1cb-44ca-88bf-beba62a96362",
      "evidence": "Table containing 33 rows of university data with columns for School, Area, Zone, Group, Current Facebook status, and Future Facebook status.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 8,
      "beatId": "d8590600-806a-4fa6-b294-0508b7f26364",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The closing ask and appendix slides encourage action",
      "position": 3,
      "confidence": 0.7,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}