{
  "docId": "019dd923-60d0-74ee-9625-322cb4bb2b1a",
  "docSlug": "bi-73dd6c04152b32c7",
  "documentTitle": "Facebook's first-ever ad sales pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Facebook",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 13,
  "pageCount": 19,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a historical artifact showing early Facebook UI and advertising placement.",
  "elementsJson": [
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9625-322cb4bb2b1a/13",
  "deckHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.94,
        "w": 0.96,
        "x": 0.02,
        "y": 0.04
      },
      "kind": "image",
      "text": "Browser window showing The Facebook search results with a sidebar ad for The SpongeBob SquarePants Movie.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "275fb5a3-28a0-431e-90ee-3f99e7a788d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.02,
        "y": 0.01
      },
      "kind": "title",
      "text": "The Facebook: SpongeBob Ad View #2",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4bc317e-1e72-4918-8cc4-1e7f9358295e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 8,
      "beatId": "d8590600-806a-4fa6-b294-0508b7f26364",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The closing ask and appendix slides encourage action",
      "position": 3,
      "confidence": 0.7,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}