{
  "docId": "019dd923-60d0-74ee-9625-322cb4bb2b1a",
  "docSlug": "bi-73dd6c04152b32c7",
  "documentTitle": "Facebook's first-ever ad sales pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Facebook",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 10,
  "pageCount": 19,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "product_demo",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": "Includes screenshots of the early Facebook interface and group pages.",
  "elementsJson": [
    "screenshot",
    "paragraph",
    "bullet_list",
    "kpi_table"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9625-322cb4bb2b1a/10",
  "deckHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-322cb4bb2b1a#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Thefacebook.com is a highly targeted means to reach college students, faculty or staff, and alumni.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82da-1e0c7c41db40",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.95,
        "w": 0.55,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "image",
      "text": "Screenshots of Thefacebook.com interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ced22b2-88f4-427b-b96d-e018f9aca706",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.6,
        "y": 0.7
      },
      "kind": "list",
      "text": "Stats: 2M total registrants, 1.5B monthly page views, 10k new daily, 60% daily return rate.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de350463-f0c3-4b4c-8bc6-72fe2b90d823",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "monthly page views: 1.5 billion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82da-22000f8c2bb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.6,
        "y": 0.03
      },
      "kind": "paragraph",
      "text": "Thefacebook.com is an expanding online social directory across 400 campuses. It connects students, alumni, and faculty through campus specific social networks that can only be accessed using the university email address.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16a159cc-a315-4182-a322-4b1ef3ca8ba0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.6,
        "y": 0.42
      },
      "kind": "paragraph",
      "text": "Thefacebook.com is a highly targeted means to reach college students, faculty or staff, and alumni. Clients may target campaigns based on keywords various criteria including: Demographics/Psychographics and Geographics.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf48cc43-2e1f-4ba6-bae1-e6d5a67d4b97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.3,
        "x": 0.6,
        "y": 0.85
      },
      "kind": "table",
      "text": "Advertising banner sizes and CPM rates",
      "attrs": null,
      "subkind": "kpi",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "20535f96-eeab-4c20-b73a-c452325046a2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "20d8d19e-af6d-42f1-a14a-d03987bc6943",
      "evidence": "Thefacebook.com is a highly targeted means to reach college students, faculty or staff, and alumni.",
      "confidence": 0.7
    },
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "bf189ea8-339f-4e99-8a31-fcf4eaa3f859",
      "evidence": "Clients may target campaigns based on keywords various criteria including: Demographics/Psychographics",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 19,
      "from": 8,
      "beatId": "d8590600-806a-4fa6-b294-0508b7f26364",
      "arcName": "AIDA",
      "arcSlug": "aida",
      "beatName": "Action",
      "beatSlug": "aida-action",
      "evidence": "The closing ask and appendix slides encourage action",
      "position": 3,
      "confidence": 0.7,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}