{
  "docId": "019dd923-60d0-74ee-9625-2b8f6f4e93d6",
  "docSlug": "uOhePg0LwFcESOuioK2G",
  "documentTitle": "The pitch deck used to raise $17 million for a startup that helps advertisers and publishers comply with privacy laws",
  "authorId": "Pitchdecks",
  "authorName": "Sourcepoint",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 16,
  "pageCount": 16,
  "prevPage": 15,
  "nextPage": null,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses the iceberg model to distinguish between visible/above-water and hidden/below-water aspects of the digital marketing ecosystem.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9625-2b8f6f4e93d6/16",
  "deckHref": "/decks/019dd923-60d0-74ee-9625-2b8f6f4e93d6",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-2b8f6f4e93d6.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-2b8f6f4e93d6#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.73,
        "w": 0.57,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "framework",
      "text": "Iceberg metaphor for transparency",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4743403e-41d2-4924-b10a-7f2114f292d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.66,
        "y": 0.23
      },
      "kind": "list",
      "text": "CONSENT MANAGEMENT: Transparency and control for consumers about data use on owned channels; syndicates preferences to personalize customer experiences on owned and paid channels. DATA GOVERNANCE INSIGHTS: Transparency about the behaviors of vendors operating on owned channels.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "742ca182-0a16-4f66-b6e5-f31376fb1312",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "PROVIDING TRANSPARENCY FOR THE DIGITAL MARKETING ECOSYSTEM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65b1b7d5-3808-4df9-88bd-4e8e713d28a4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Iceberg model",
      "slug": "iceberg-model",
      "agent": null,
      "layer": "slide",
      "matchId": "83a9b64b-8a8d-45ae-9054-f22b8cd980c3",
      "evidence": "framework/instance: Iceberg metaphor for transparency",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "iceberg-model",
      "slug": null,
      "matchId": "7bfc1292-d499-4bbf-a2d9-eb38183bd26f",
      "evidence": "Visual representation of an iceberg to show surface-level vs. deep-level transparency.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 4,
      "beatId": "5b1cc217-05f4-4e19-90a9-b3fe41c77720",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented throughout pages 4-16, showcasing the product and its features.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}