{ "docId": "019dd923-60d0-74ee-9625-1e53a96aa8b7", "docSlug": "MHXDbiuRkesIKNKHGMSJ", "documentTitle": "The pitch deck used to raise $17 million for a startup that helps advertisers and publishers comply with privacy laws", "authorId": "Pitchdecks", "authorName": "Sourcepoint", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.777, "pageNumber": 7, "pageCount": 16, "prevPage": 6, "nextPage": 8, "slideType": "pain_points", "function": "frame_problem", "density": "overcrowded", "nDataPoints": 2, "notes": "The slide uses a three-column layout to categorize threats: browser restrictions, geolocation data limitations, and regulatory enforcement.", "elementsJson": [ "headline_text", "bullet_list", "big_number" ], "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019dd923-60d0-74ee-9625-1e53a96aa8b7/7", "deckHref": "/decks/019dd923-60d0-74ee-9625-1e53a96aa8b7", "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-1e53a96aa8b7.json", "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-1e53a96aa8b7#slide-7", "components": [ { "bbox": null, "kind": "callout", "text": "Changes in consumer sentiment and legislation are impacting how business operates.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-9d6b-75cc-aff7-93012caea3f0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.37, "y": 0.36 }, "kind": "list", "text": "Changes to Apple's iOS limit geolocation and other data for advertising", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5a7f4a59-f781-404e-bfa5-d4fa74f07b42", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.68, "y": 0.36 }, "kind": "list", "text": "Regulations now enforced and more complex – must be more compliant or face steep fines", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "7d7564cc-4c92-4831-8206-c8f75c2d2a83", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.28, "x": 0.05, "y": 0.36 }, "kind": "list", "text": "Google, Apple and Firefox have restricted third-party cookies in their browsers", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b0a26ff6-1788-432f-a9ae-e24a23442d90", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.2, "x": 0.37, "y": 0.6 }, "kind": "metric", "text": "$26.5B", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0fbab07e-5156-4485-9056-edf5dd39d9d5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.15, "x": 0.05, "y": 0.6 }, "kind": "metric", "text": "52%", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f7bbb8db-5037-4518-9885-42e76674caab", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "revenue at risk: $26.5B", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-9d6b-75cc-aff7-964b1d50e805", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.15, "x": 0.16, "y": 0.62 }, "kind": "paragraph", "text": "Publisher revenue decreases 52% on impressions without cookies", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2d42143c-7e27-482a-8593-275073f5787e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.25, "x": 0.68, "y": 0.6 }, "kind": "paragraph", "text": "GDPR May 25, 2018\nCCPA January 1, 2020", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "414eec7c-603b-4dae-9a4a-d5285a5fad6a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.25, "x": 0.37, "y": 0.7 }, "kind": "paragraph", "text": "Puts $26.5 billion of location-based advertising at risk", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "492549c4-48cb-428f-9f93-6552eed48398", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.25, "x": 0.68, "y": 0.93 }, "kind": "source-note", "text": "Sources: 2019, Google; 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