{
  "docId": "019dd923-60d0-74ee-9625-1824085e068b",
  "docSlug": "Hf5jFTvKIW5CfP8SipMf",
  "documentTitle": "Check out the pitch deck that helped a pair of media veterans raise $5.7 million to launch climate-focused media startup The Cool Down",
  "authorId": "Pitchdecks",
  "authorName": "The Cool Down",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 7,
  "pageCount": 7,
  "prevPage": 6,
  "nextPage": null,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a sunset background image with white text and icons.",
  "elementsJson": [
    "numbered_list",
    "paragraph",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9625-1824085e068b/7",
  "deckHref": "/decks/019dd923-60d0-74ee-9625-1824085e068b",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-1824085e068b.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-1824085e068b#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.5,
        "w": 0.15,
        "x": 0.08,
        "y": 0.32
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "073ace47-77ac-4be2-b6f9-6b259345b096",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.8,
        "x": 0.08,
        "y": 0.3
      },
      "kind": "list",
      "text": "1. Build a brand-loyal community of millions of consumers and creators around accessible, solutions-oriented content that delivers engaging, authentic messages about progress and products in the lifestyle, business, and technology categories. 2. Monetize native ecommerce opportunities in our content ecosystem to drive revenue and purchase conversion by showcasing green goods and services in a way that makes behavior change and product adoption seem easy and appealing.",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1a6d1405-42a3-40b2-9230-8633a377bdc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "title",
      "text": "Our two-phased growth strategy focuses on creating a trusted, loyal media brand with an ecommerce foundation from day one",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb1c508e-e8d2-42cc-b8b2-d2dafc40f1c4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "two-phased-growth-strategy",
      "slug": null,
      "matchId": "415e50a6-845a-4291-ba92-629f6c152ebb",
      "evidence": "The slide explicitly describes a two-phased approach to growth.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "a6263ce7-92e5-4a96-b833-3a97755b6db1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The comparison table and go-to-market strategy slides",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}