{
  "docId": "019dd923-60d0-74ee-9625-1824085e068b",
  "docSlug": "Hf5jFTvKIW5CfP8SipMf",
  "documentTitle": "Check out the pitch deck that helped a pair of media veterans raise $5.7 million to launch climate-focused media startup The Cool Down",
  "authorId": "Pitchdecks",
  "authorName": "The Cool Down",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 2,
  "pageCount": 7,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a background image of hands raised together to symbolize unity and collective action, contrasting with the 'fragmented' media problem described.",
  "elementsJson": [
    "photo",
    "paragraph"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9625-1824085e068b/2",
  "deckHref": "/decks/019dd923-60d0-74ee-9625-1824085e068b",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9625-1824085e068b.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9625-1824085e068b#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Progress towards a cleaner and more prosperous future is happening, but a fragmented and politicized media space has prevented the message from reaching Americans in an actionable, accessible way.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-9d69-7444-a596-a6d0c4c3dbd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "830ec7ea-e008-43cb-be9a-9044c3c0fdc8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.644,
        "x": 0.178,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Progress towards a cleaner and more prosperous future is happening, but a fragmented and politicized media space has prevented the message from reaching Americans in an actionable, accessible way.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0f1d682-36bb-4017-9f9c-162a8c8acf8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.644,
        "x": 0.178,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "The Cool Down will bridge this gap with engaging storytelling, product information and creator-driven content that invites everyone to cool down the earth, and cool down the polarization – for everyone to own a better future that’s being built every day.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e110e9ca-535c-460a-9f09-e922bcd94b40",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "5bc3317d-c7aa-4195-847a-b3d78dee5086",
      "evidence": "The Cool Down will bridge this gap with engaging storytelling, product information and creator-driven content that invites everyone to cool down the earth, and cool down the polarization",
      "confidence": 0.7
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a4789775-364b-4418-b28f-d82fcf0ec493",
      "evidence": "The Cool Down will bridge this gap with engaging storytelling",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 2,
      "beatId": "3f18359e-3ca7-4002-bfde-0f2047d3c821",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement slide",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 2,
      "from": 2,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "ef1125bb-4ccc-4e13-8443-9346b1de020e",
      "evidence": "The problem statement slide",
      "position": 1,
      "objective": "Understanding the needs of the target audience",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}