{
  "docId": "019dd923-60d0-74ee-9624-f3bd72839694",
  "docSlug": "bi-4bc350f5c78dc437",
  "documentTitle": "Wasted: Startup turning human waste into fertilizer lands $7.5 million",
  "authorId": "Pitchdecks",
  "authorName": "Wasted",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 17,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a high-contrast, aspirational aesthetic with a mountain background.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-f3bd72839694/2",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-f3bd72839694",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-f3bd72839694.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-f3bd72839694#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Our mission is to transform sanitation — unlocking the value of human waste & connecting people to their local environment every time they need to go.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e5a-a3331f926232",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c0b2651-d3e8-4b6b-9a0b-3163bd724aa5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.7,
        "x": 0.04,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Our mission is to transform sanitation — unlocking the value of human waste & connecting people to their local environment every time they need to go.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f20104c3-1a8c-4425-a37b-5cce85503d18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.04,
        "y": 0.11
      },
      "kind": "title",
      "text": "waste shouldn't be wasted",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0561660a-0561-496c-9a52-e61371cfab3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "OUR WHY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d02630a5-15dc-413c-9350-8b38eb0a8e85",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "def0ef73-b630-4f21-bd9d-ad8a4a34b894",
      "evidence": "Our mission is to transform sanitation — unlocking the value of human waste & connecting people to their local environment every time they need to go.",
      "confidence": 0.5
    },
    {
      "name": "Storytelling Effect",
      "slug": "storytelling-effect",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "92bfb4a4-40de-4807-b46c-4538bfdfd0f5",
      "evidence": "Our mission is to transform sanitation — unlocking the value of human waste & connecting people to their local environment every time they need to go.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 6,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7014335f-a534-4335-92e9-14c0fd9bbc56",
      "evidence": "The mission and vision slides align with the Golden Circle principles.",
      "position": 1,
      "objective": "Explain why Wasted's mission and vision are crucial.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}