{
  "docId": "019dd923-60d0-74ee-9624-ef755781c60e",
  "docSlug": "bi-c9e88f7a030f392c",
  "documentTitle": "Proptech startup Wreno raised a $5 million seed round. Here's the pitch deck.",
  "authorId": "Pitchdecks",
  "authorName": "Wreno",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 12,
  "pageCount": 13,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "action_title",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-ef755781c60e/12",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-ef755781c60e",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-ef755781c60e.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-ef755781c60e#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "list",
      "text": "Unprecedented, growing demand: iBuyers, REITs, and Prop Tech Companies are part of a young, rapidly growing industry.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7e2001c-11d0-4ac6-8434-a46edcea2926",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.68
      },
      "kind": "list",
      "text": "Wide-adoption of gig lifestyle: 60 million workers and businesses participate in the gig economy since 2020.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc4282f1-adc7-4315-b3ae-251744d62dcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.9,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "list",
      "text": "Structural shifts in labor market exacerbated by Covid: Long-term, nationwide labor mismatch has led to overall productivity decline by up to 40% per year in construction.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edbe2c04-e151-44a2-a53d-84ca562b83b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "productivity decline: 40%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b5-7619-be85-8cb254a284a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.45,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "The time is now for Wreno",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f553a5ad-0efd-4665-8983-85e7d18c5d28",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 12,
      "from": 12,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "30fd93a4-c918-4042-8755-e758942c31ab",
      "evidence": "The time is now for Wreno",
      "position": 1,
      "objective": "Why is now the right time for Wreno?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}