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  "documentTitle": "Wellness marketplace Urban used this pitch deck to raise $7.6M",
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  "authorName": "Urban",
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  "nDataPoints": 9,
  "notes": "The slide uses a combination of social proof (big number) and granular service-level ratings to build trust.",
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      "text": "These ratings are from Urban’s in-app/on-site reviews system",
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      "text": "Massage 4.9/5; Beauty 4.92/5; Physiotherapy 4.96/5; Fitness + digital 5/5",
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      "text": "Growing fast hasn't meant a drop in quality",
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