{
  "docId": "019dd923-60d0-74ee-9624-e8b55cde3017",
  "docSlug": "bi-e2c1e1ff797adf72",
  "documentTitle": "Wellness marketplace Urban used this pitch deck to raise $7.6M",
  "authorId": "Pitchdecks",
  "authorName": "Urban",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.789,
  "pageNumber": 11,
  "pageCount": 27,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The chart uses color-coding to represent different cohorts of practitioners based on their start year, with a secondary annotation indicating tenure split.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "bar_chart_stacked",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-e8b55cde3017/11",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-e8b55cde3017",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-e8b55cde3017.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-e8b55cde3017#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.65,
        "y": 0.69
      },
      "kind": "callout",
      "text": "55% > 2 year tenure",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "650bd5af-eb06-4c17-921d-95e92b7ce661",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.65,
        "y": 0.42
      },
      "kind": "callout",
      "text": "45% < 2 year tenure",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a7b3396-1841-4002-a8f9-18f434c69bf8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "55% of available practitioners on Urban have been active for over two years, drawn to stay by higher earnings and more flexible hours.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-9900-e372182f1567",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.9,
        "x": 0.046,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Stacked bar chart showing total available slots count by month from 2014 to 2020",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f0ffbfd-2af5-4747-8a3e-ab32f54c9b17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.2,
        "y": 0.93
      },
      "kind": "legend",
      "text": "2014 2015 2016 2017 2018 2019 2020",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b304f5f-aac8-4ff4-9e6f-eaa0031e3c23",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Practitioner retention: 55%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb17-7728-9900-e41c6d2f003a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.45,
        "x": 0.046,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "55% of available practitioners on Urban have been active for over two years, drawn to stay by higher earnings and more flexible hours.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8b50457e-bdb4-4594-a077-32cc786892bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.046,
        "y": 0.15
      },
      "kind": "title",
      "text": "Practitioners stay with us, too",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "975d2b1b-220e-4615-b5e6-f495486c7d68",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 4,
      "beatId": "206acb06-eb4a-4f12-9821-40cf84cb65bd",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 4-14 showcase Urban's progress and traction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 12,
      "from": 10,
      "beatId": "63071ed4-51b1-4231-bc27-2b8be27495f1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Slides 10-12 discuss unit economics and revenue buildup",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}