{
  "docId": "019dd923-60d0-74ee-9624-c2240a5e849c",
  "docSlug": "bi-73ff56129bf6a103",
  "documentTitle": "Pitch deck: Electric scooter startup VOI raises $30 million",
  "authorId": "Pitchdecks",
  "authorName": "Voi",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 6,
  "pageCount": 9,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 28,
  "notes": "The slide uses a cohort analysis framework to demonstrate user retention and monetization stability over time.",
  "elementsJson": [
    "action_title",
    "line_chart",
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-c2240a5e849c/6",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-c2240a5e849c",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-c2240a5e849c.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-c2240a5e849c#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.08,
        "y": 0.24
      },
      "kind": "chart",
      "text": "Average Monthly Spend (EUR)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c58a096d-6548-4e59-90c2-619debf6f0a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.42,
        "x": 0.52,
        "y": 0.24
      },
      "kind": "chart",
      "text": "% Riders Taking a Subsequent Ride After First Month",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff378a0c-5002-4152-bf93-ab48932f7f5a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.86,
        "x": 0.08,
        "y": 0.78
      },
      "kind": "list",
      "text": "2018 September, 2018 October, 2018 November, 2018 December, 2019 January, 2019 February, 2019 March, 2019 April, 2019 May, 2019 June, 2019 July, 2019 August, 2019 September",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3846a29c-c64a-44e9-a050-0b139a1f9680",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Retention rate",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb81-722c-82db-00d2a2728277",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.76,
        "x": 0.12,
        "y": 0.06
      },
      "kind": "title",
      "text": "User Cohorts are Strong with High Sustained Average Spend Even as We Enter Autumn",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36401386-3ca7-48c7-af23-3f1112bcbe69",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "cohort-analysis",
      "slug": null,
      "matchId": "75db3d12-f67a-4103-a06c-7cdc06523ec4",
      "evidence": "The slide displays data grouped by monthly user acquisition cohorts to track performance over time.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 6,
      "beatId": "90545bc9-68ad-4f4a-ac74-4eae552f8107",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The deck concludes with slides showing user cohorts, tech and ops debt handling, and regulatory agenda traction",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}