{
  "docId": "019dd923-60d0-74ee-9624-90930e81fd1d",
  "docSlug": "bi-f94df5899fbf806c",
  "documentTitle": "Backed, a VC firm headed up by an ex-A16z investor, raises $170m",
  "authorId": "Pitchdecks",
  "authorName": "Backed",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The layout uses a hierarchical structure with a core thesis at the top, four service pillars in the middle, and a concluding value proposition at the bottom.",
  "elementsJson": [
    "action_title",
    "callout_box",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-90930e81fd1d/5",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-90930e81fd1d",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-90930e81fd1d.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-90930e81fd1d#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.84,
        "x": 0.08,
        "y": 0.7
      },
      "kind": "callout",
      "text": "Our offering resonates with founders at a fundamental human level",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "515859e1-6f0a-4133-adbb-ca90ec69f37f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.84,
        "x": 0.08,
        "y": 0.39
      },
      "kind": "list",
      "text": "LEADERSHIP DEVELOPMENT: Individually tailored founder development plans, PERFORMANCE ENHANCEMENT: Optimization of cognitive and physical performance, EMOTIONAL SUPPORT: Unwavering support through trust-based Backed and community relationships, TALENT MANAGEMENT: Access to Backed's shared jobs platform, HR helpline, best practice hiring and management tools",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbd972a3-6c89-4853-8b90-18b78b71118a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.84,
        "x": 0.08,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "Core Thesis: The very best founders have a strong growth mindset. No European funds provide comparable offering. Founders' personal growth is the most important factor in company success.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "812c1028-5dd3-43ed-bf0b-e59d947a6b2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.74,
        "x": 0.13,
        "y": 0.05
      },
      "kind": "title",
      "text": "DELIVERY OF OUR HUMAN-CENTRIC APPROACH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7039d4b-4a3e-45fb-9d65-2fcef003aadf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "490af11b-738f-4b6f-b760-fb9098657cdd",
      "evidence": "The slide breaks down the service delivery into distinct, sequential components that build up to a final value proposition.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "40a227ac-b118-4e6a-a688-7dde005c276c",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The presentation of the team's expertise and the firm's ethos",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 2,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "f96ecca0-41c3-4840-85aa-9e703f1411da",
      "evidence": "The narrative presents a clear contrast between traditional VC firms and Backed's human-centric approach",
      "position": 0,
      "objective": "What makes Backed's approach different?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.6,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}