{
  "docId": "019dd923-60d0-74ee-9624-8f7aaef9defb",
  "docSlug": "bi-b37a4471dd58ead9",
  "documentTitle": "Unfabled: Women's health platform raises $1.6 million",
  "authorId": "Pitchdecks",
  "authorName": "Unfabled",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 10,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "team_bio",
  "function": "other",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide highlights the founder's experience and the team's roles, alongside a list of investors/backers.",
  "elementsJson": [
    "headshot",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-8f7aaef9defb/9",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-8f7aaef9defb",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-8f7aaef9defb.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-8f7aaef9defb#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.38,
        "w": 0.23,
        "x": 0.08,
        "y": 0.19
      },
      "kind": "image",
      "text": "Hannah Samano",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0360899-0f43-4a68-be2a-c90b17faa714",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.35,
        "x": 0.55,
        "y": 0.02
      },
      "kind": "image",
      "text": "Jasmine Liu, Zoe Sever, Lyndsey England, Steven Hamblin",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb812fe5-1b15-4f96-8df0-4bd02576b080",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.25,
        "y": 0.41
      },
      "kind": "image",
      "text": "Unilever, Kasha, We Make Websites",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b26df67d-d1fc-4b7c-a7d0-26cacab031ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.09,
        "y": 0.68
      },
      "kind": "image",
      "text": "Atomico, Sequoia, Reckitt, Morgan Stanley, Founders Factory, Exceptional Ventures",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e33d2b5f-91dc-47cf-81ef-afb91553d904",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.24,
        "y": 0.24
      },
      "kind": "paragraph",
      "text": "Hannah Samano Founder & CEO Previous experience",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ef77344-670e-4989-a092-ca32a1808460",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.35,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "The unrivalled team",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e4c20b1-0c5f-4bb4-8acd-897cc15b5533",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.1,
        "x": 0.21,
        "y": 0.62
      },
      "kind": "title",
      "text": "Backed By",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2412557c-e5fc-4808-a78d-c94a61510d8f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 8,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d5fee674-8a4f-44bd-a82b-4a61f00bff28",
      "evidence": "The vision and team sections imply that Unfabled is the right solution, using a 'why' narrative",
      "position": 1,
      "objective": "Explain why Unfabled is the right solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}