{
  "docId": "019dd923-60d0-74ee-9624-80326e8f9af2",
  "docSlug": "bi-b7a66443b8300a64",
  "documentTitle": "Wayflyer: Fintech used this 19-slide pitch deck to raise $150 million",
  "authorId": "Pitchdecks",
  "authorName": "Wayflyer",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 5,
  "pageCount": 19,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a simple icon-grid layout to contrast three traditional funding methods with their respective drawbacks.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "icon_grid",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-80326e8f9af2/5",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-80326e8f9af2",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-80326e8f9af2.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-80326e8f9af2#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.6,
        "x": 0.2,
        "y": 0.35
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bdeb96d-df3d-4183-a6aa-56241cc50257",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.4,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Debt: Time intensive and slow process with onerous covenants and guarantees.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7243a48a-9d12-4ee8-8299-f683c5fd514f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.6,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Personal Funds: Usually a limited source of capital that is only available to a select few.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d491f48-d8c6-476a-9528-9a9fdd28602a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.2,
        "y": 0.7
      },
      "kind": "paragraph",
      "text": "Equity: A complex, expensive, dilutive form of capital.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7fa36db-df15-4e48-bd63-3886e8fb2d8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "1. PROBLEM TO SOLVE.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0fecbebb-0bcd-4ee2-9a98-5cf1e73e2013",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "Traditional finance does not solve this problem.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dc3b3b6-9ace-4035-bae9-0c3ec022eda9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.3,
        "y": 0.25
      },
      "kind": "title",
      "text": "Traditional Sources of Funds",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dea336cb-835d-46e8-a76c-870582e2eb85",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "be9c28d5-85eb-46f3-94cb-0e88bf3dc771",
      "evidence": "Comparing three traditional funding sources against their negative attributes.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "091f4b2f-22ee-4478-b297-50d0064516d7",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "Slides 4 and 5 present the problem and its implications.",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "56067c0e-1536-43f0-894c-4f8ff5bbdee1",
      "evidence": "Slides 4 and 5 imply the consequences of inaction.",
      "position": 0,
      "objective": "Highlight the consequences of not solving the problem",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}