{
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  "docSlug": "bi-d85fcfcbb3401274",
  "documentTitle": "Twitch's advertising pitch deck 2021",
  "authorId": "Pitchdecks",
  "authorName": "Twitch",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 6,
  "notes": "The slide uses a split-chart layout to highlight Twitch's performance advantage.",
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  "slideHref": "/slides/019dd923-60d0-74ee-9624-70beb88b5329/10",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-70beb88b5329",
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      "text": "2 - 4x longer than competitors",
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      "text": "Engagement with Ad Content",
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      "text": "Time Spent with Ad Content",
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      "text": "Speaker video feed",
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      "text": "Ad engagement: 73.3%",
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      "kind": "title",
      "text": "Twitch has unparalleled advertising engagement",
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      "evidence": "Direct comparison of Twitch vs anonymous competitors on key performance metrics.",
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      "arcName": "The Sparkline",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b6590425-f52a-4679-aa3c-eaf30fdebabf",
      "evidence": "The deck implies that not advertising on Twitch would result in missed opportunities",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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