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  "documentTitle": "Twitter's advertising pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Twitter",
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  "function": "establish_context",
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  "notes": "The slide uses a hub-and-spoke visual to show Twitter as the central node connecting to other platforms like YouTube, Facebook, Instagram, etc.",
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      "kind": "title",
      "text": "#Strategy",
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      "evidence": "Central Twitter logo connected to peripheral platform logos in a circular arrangement.",
      "confidence": 0.9
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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