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  "documentTitle": "Twitter's advertising pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Twitter",
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  "notes": "The slide uses a screenshot of an MSNBC article and social media share counts to illustrate virality.",
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      "text": "Screenshot of MSNBC article and social media engagement metrics",
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      "kind": "quote",
      "text": "The captain made an announcement that we would probably see it, Gordon told CBS News. I really couldn't hear what he was saying, and then all of a sudden people started getting up and going over to the windows.",
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      "text": "Interesting content travels quickly",
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