{ "docId": "019dd923-60d0-74ee-9624-5e96185445e9", "docSlug": "bi-8387f492d8d4c811", "documentTitle": "Pitch deck: How TikTok is pitching itself as a commerce driver", "authorId": "Pitchdecks", "authorName": "TikTok", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "strategy_consulting", "sourceTypeLabel": "Strategy consulting", "presentationDate": null, "orientation": "landscape", "aspectRatio": 1.716, "pageNumber": 6, "pageCount": 25, "prevPage": 5, "nextPage": 7, "slideType": "traction", "function": "show_traction", "density": "overcrowded", "nDataPoints": 1, "notes": "The slide uses social proof (comments) to illustrate the 'shop-and-tell' behavior.", "elementsJson": [ "headline_text", "action_title", "paragraph", "big_number", "screenshot", "callout_box", "footnote" ], "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019dd923-60d0-74ee-9624-5e96185445e9/6", "deckHref": "/decks/019dd923-60d0-74ee-9624-5e96185445e9", "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-5e96185445e9.json", "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-5e96185445e9#slide-6", "components": [ { "bbox": null, "kind": "callout", "text": "TikTok users interested in shopping are much more likely to promote the brand because of the love for the brand, about [X]% higher than Social Network Users interested in shopping.", "attrs": null, "subkind": null, "toolName": "Visual emphasis", "toolSlug": "visual-emphasis", "confidence": null, "componentId": "019dd952-c0a8-740c-adff-2a5aea21476b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.8, "w": 0.5, "x": 0.5, "y": 0.1 }, "kind": "image", "text": "Video screenshot of a creator holding a product", "attrs": null, "subkind": "photo", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e5a3b8fa-7914-4f8d-938c-e1fce3b31000", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.05, "y": 0.35 }, "kind": "metric", "text": "66% of TikTok users who are interested in Fashion brands/products regularly inform family and friends about new products/services.", "attrs": null, "subkind": "big-number", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "52f1f3e9-b256-42cd-b2b9-19a9de0a2578", "frameworkName": null, "frameworkSlug": null }, { "bbox": null, "kind": "metric", "text": "TikTok users sharing fashion recommendations: 66%", "attrs": null, "subkind": "primary", "toolName": "Quantification", "toolSlug": "quantification", "confidence": null, "componentId": "019dd952-c0a8-740c-adff-2dab75fbb4a7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.4, "x": 0.05, "y": 0.55 }, "kind": "paragraph", "text": "TikTok users interested in shopping are much more likely to promote the brand because of the love for the brand, about higher than Social Network Users interested in shopping.*", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e8456d5a-1c11-48d9-8570-71eec7d5bc40", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.1, "w": 0.4, "x": 0.05, "y": 0.22 }, "kind": "paragraph", "text": "Users continue to engage post-purchase and share recommendations. Online shopping is like second-nature to them.", "attrs": null, "subkind": "paragraph", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "f7d3000b-e648-45c3-af20-c4cce5112095", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.75, "y": 0.38 }, "kind": "quote", "text": "This is honestly so beautiful omg πŸ₯ΊπŸ’œ I'm literally ganna get this- jazzy._.boo", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "16634c26-43d6-4afd-b3d7-020b86a64fc1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.75, "y": 0.05 }, "kind": "quote", "text": "I saw this 2 minutes ago and just bought it...... I have a problem - urpunkdream", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "63c46768-cd69-4bc3-a629-78c24fda5944", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.75, "y": 0.18 }, "kind": "quote", "text": "Y'all really wanna make me buy stuff I don't need 😭 - celestevilla48", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "a52ebb2a-2c38-4dd1-bd8f-cd6072ae49e5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.25, "x": 0.75, "y": 0.65 }, "kind": "quote", "text": "I think this video sold me on it - miacrowww", "attrs": null, "subkind": "testimonial", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ddab25c3-a398-4fb0-b2eb-55e2ebeb85bf", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.4, "x": 0.05, "y": 0.9 }, "kind": "source-note", "text": "*Source: Global Web Index, 2020. Compared to YouTube, Facebook, Instagram, and Snapchat users. Consumer Empathy Research, 2020; Base: frequent TikTok users]", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "65f47320-9404-4afd-aebf-a69a4fa3597f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.15, "w": 0.35, "x": 0.05, "y": 0.05 }, "kind": "title", "text": "And they're eager to shop-and-tell", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "83f2a63c-7cb6-4642-8355-c9a996e5126d", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [ { "to": 8, "from": 5, "beatId": "a14301b7-1086-4624-ac16-ef1c5cdce584", "arcName": "Problem-Agitate-Solution", "arcSlug": "problem-agitate-solution", "beatName": "Agitate (Make it worse)", "beatSlug": "problem-agitate-solution-agitate-make-it-worse", "evidence": "The deck agitates the problem with data on TikTok's audience and engagement on slides 5-8", "position": 1, "confidence": 0.8, "parentBeatName": "Development", "parentBeatSlug": "development" } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }