{
  "docId": "019dd923-60d0-74ee-9624-5a9905b5d0de",
  "docSlug": "bi-59163d560a3ddcd0",
  "documentTitle": "KFC and American Eagle on how their built their TIkTok followings",
  "authorId": "Pitchdecks",
  "authorName": "Kantar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 17,
  "pageCount": 21,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a high-contrast design with a pink background and black/cyan text boxes.",
  "elementsJson": [
    "headline_text",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-5a9905b5d0de/17",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-5a9905b5d0de",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-5a9905b5d0de.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-5a9905b5d0de#slide-17",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "AJ Curry, Senior Manager, Social Content at NFL",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b66b-703f-b823-86762d3edd97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.267,
        "x": 0.605,
        "y": 0.15
      },
      "kind": "image",
      "text": "Video still of AJ Curry",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6576f879-bd5e-477e-ad48-c3652fcb58e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.27,
        "x": 0.413,
        "y": 0.648
      },
      "kind": "paragraph",
      "text": "AJ Curry, Senior Manager, Social Content at NFL",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50629a0d-6b8c-4b9f-aa8e-a68bf8c7ca50",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "1. Be part of the community",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-b66b-703f-b823-8b27b9ffb4cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.49,
        "x": 0.13,
        "y": 0.29
      },
      "kind": "title",
      "text": "1. Be part of the community",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00dd5510-cdd2-4806-be32-64f9a43e3cc4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 21,
      "from": 15,
      "beatId": "7cb66cbe-254d-4124-988f-88d608b96a69",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The document presents tips for getting started on TikTok",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}