{
  "docId": "019dd923-60d0-74ee-9624-576994e6c230",
  "docSlug": "bi-1b87bac08659da78",
  "documentTitle": "Trifacta pitch deck for raising $100 million from BMW, Google, Accel",
  "authorId": "Pitchdecks",
  "authorName": "Trifacta",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.753,
  "pageNumber": 6,
  "pageCount": 24,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "quote_slide",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a visual metaphor of oil pumps to suggest that data is the new oil, but most of it remains unrefined/unextracted.",
  "elementsJson": [
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-576994e6c230/6",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-576994e6c230",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-576994e6c230.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-576994e6c230#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.18,
        "y": 0.91
      },
      "kind": "disclaimer",
      "text": "Orlando, Fla., October 17, 2011, Gartner Says Worldwide Enterprise IT Spending to Reach $2.7 Trillion in 2012, https://www.gartner.com/newsroom/id/1824919John Gantz and David Reinsel, The Digital Universe in 2020: Big Data, Bigger Digital Shadows, and Biggest Growth in the Far East (IDC, 2012) https://www.emc.com/collateral/analyst-reports/idc-the-digital-universe-in-2020.pdf",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ebcf5a93-4d48-4cb0-9be8-9c8519a5f1f2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73c22d7f-14c4-49a4-9431-ec8914e5ef8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "data utilization rate: 1%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abea-72ce-ad1d-173928f34fdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "quote",
      "text": "Less than 1% of all data gets analyzed.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9624ecd-0c5b-4336-b238-a5443c0b9018",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "“Less than 1% of all data gets analyzed.” —IDC",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-abea-72ce-ad1d-107cbc242a0a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.83,
        "y": 0.41
      },
      "kind": "source-note",
      "text": "—IDC",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e7fdb58-f61c-4cc9-b72d-737bd6429231",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "metaphor-analogy",
      "slug": null,
      "matchId": "63211ad5-83e4-4d0a-833a-12e9ea6c6e45",
      "evidence": "The use of oil pumps as a visual metaphor for data extraction.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 8,
      "from": 3,
      "beatId": "aa378a02-b90e-4c4c-993e-6eff05135148",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 3-8 present the problem and market opportunity",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "6d36cf13-3859-4351-b3e5-d4934bd0786e",
      "evidence": "Slides 3-20 present the market shift and opportunity",
      "position": 0,
      "objective": "Why now is the right time for Trifacta's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}