{
  "docId": "019dd923-60d0-74ee-9624-4fa481157a24",
  "docSlug": "bi-6ca7c52d9ef977d8",
  "documentTitle": "Exclusive: Tiun secures $2.5 million pre-seed funding from Founderful",
  "authorId": "Pitchdecks",
  "authorName": "Tiun",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 9,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "The slide uses a 2-column layout to contrast conversion issues vs retention issues.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-60d0-74ee-9624-4fa481157a24/3",
  "deckHref": "/decks/019dd923-60d0-74ee-9624-4fa481157a24",
  "deckJsonHref": "/decks/019dd923-60d0-74ee-9624-4fa481157a24.json",
  "deckAnchorHref": "/decks/019dd923-60d0-74ee-9624-4fa481157a24#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.11,
        "y": 0.16
      },
      "kind": "callout",
      "text": "Low conversion",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b57540c-8cd3-44c1-afff-4448bc09ab1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.61,
        "y": 0.16
      },
      "kind": "callout",
      "text": "Low retention",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcae198e-9454-4994-84b5-754764b15eea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.61,
        "y": 0.53
      },
      "kind": "list",
      "text": "Exploitation: Binge and cancel after free trial. Account sharing.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "134ab663-d757-4403-b143-69c541fa3fd6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.11,
        "y": 0.75
      },
      "kind": "list",
      "text": "Subscription fatigue: High upfront commitment and lock-in period.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4718e288-ebc1-439d-b42f-73dd449f6948",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.61,
        "y": 0.75
      },
      "kind": "list",
      "text": "Lack of personalization: Content is not tailored and engaging enough.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "81eb94bf-0456-44e4-9631-eed7ab833e86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.11,
        "y": 0.53
      },
      "kind": "list",
      "text": "First-party data: Forced account creation is an initial hurdle.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6384c67-dd98-4c73-a022-b402de6bf761",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.11,
        "y": 0.23
      },
      "kind": "metric",
      "text": "1% subscribes. 99% leave without buying.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b472b29-9773-43e5-9a09-aa509fe616e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.61,
        "y": 0.23
      },
      "kind": "metric",
      "text": "70% churn within 3-6 month.",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9842e678-6514-4857-8243-d7de9b61463f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "churn rate: 70%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb80-72ae-83fa-3ba9ef2582d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.28,
        "x": 0.36,
        "y": 0.07
      },
      "kind": "title",
      "text": "On a regular online platform that offers paid content",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "733ffc3a-f032-4de7-bc19-84c36e303c7e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "0cb61a95-aae3-4ddc-b4ca-44f07941301d",
      "evidence": "list/bullet: Lack of personalization: Content is not tailored and engaging enough.",
      "confidence": 0.5
    },
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "b3d710e1-f944-4f47-9904-265584c9b369",
      "evidence": "Lack of personalization: Content is not tailored and engaging enough.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "f3d5adf5-ec7c-4cce-89ed-0e846d1503ec",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem statement is presented on page 3",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 3,
      "from": 3,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "55d8cffc-471f-4952-a846-295471dd4a99",
      "evidence": "The problem statement on page 3 implies the voice of the customer",
      "position": 1,
      "objective": "Show the voice of the customer",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}