{
  "docId": "019dd923-605d-726d-81a5-f59d84f8b690",
  "docSlug": "bi-25027b05f7ff32f1",
  "documentTitle": "TikTok influencer house media kit example, pay rates: HoneyHouse",
  "authorId": "Pitchdecks",
  "authorName": "The Honey House",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 17,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "The slide highlights viral content performance and monetization potential through product placement.",
  "elementsJson": [
    "headline_text",
    "big_number",
    "screenshot",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-f59d84f8b690/7",
  "deckHref": "/decks/019dd923-605d-726d-81a5-f59d84f8b690",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-f59d84f8b690.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-f59d84f8b690#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Combining household items and high energy in a family friendly competition format.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b116-74db-b15c-5e0b6401a8c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.7,
        "x": 0.15,
        "y": 0.3
      },
      "kind": "image",
      "text": "Three video thumbnails from the HoneyCup Challenge series",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15d91cd0-3e93-47db-9c1d-1c0a0b05edde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.4,
        "y": 0.78
      },
      "kind": "metric",
      "text": "4.4M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "333d4fb4-ed5b-4ec9-b103-4236d824ec11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.65,
        "y": 0.78
      },
      "kind": "metric",
      "text": "4.3M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cf5bb52-b3aa-4ccc-b6cb-11213c19451f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.16,
        "y": 0.78
      },
      "kind": "metric",
      "text": "9.4M",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc20dabc-7e22-4c0c-8f63-f071631971a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Views: 33MM",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b116-74db-b15c-60bc979c64aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.8,
        "x": 0.1,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "Combining household items and high energy in a family friendly competition format. Our 30-part HoneyCup Challenge has amassed an average of 1.4MM views per post. CPG Brands can be integrated through product placement. Apparel brands can integrate through wardrobe.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3c86907-e29f-4811-af03-5c762b8b813d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.15
      },
      "kind": "title",
      "text": "33MM VIEWS",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e9e12ca-1b23-4728-8be5-e79fb3f6d16d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Show: HoneyCup Challenge",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a4a455e-0665-4122-bf1b-14e37d9c3e52",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 4,
      "beatId": "79556452-891e-4b27-9cb4-47d9cca4d099",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "The deck showcases the Honey House's traction and growth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "fa6f7e9e-ab49-457e-b8d4-8ad62e8c2786",
      "evidence": "The deck presents a logical sequence of information, from concept to traction.",
      "position": 0,
      "objective": "How can The Honey House deliver engaging content and grow its audience?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}