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  "documentTitle": "This pitch deck helped an office-technology company raise $15 million",
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  "authorName": "WiredScore",
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  "notes": "Uses a concentric circle diagram to represent TAM/SAM/SOM logic.",
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      "kind": "callout",
      "text": "Real estate is a $10 trillion industry with direct daily impact on the way we all work, live and thrive",
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      "kind": "disclaimer",
      "text": "*MSCI research 2020/21 **of existing/planned markets, assets eligible for our existing WiredScore, WiredScore Home and SmartScore certifications as well as future classes",
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      "text": "WiredScore sales by 2026 We aim to capture 3% of SAM",
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      "text": "Class A + B assets** Service Addressable Market \"SAM\"",
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      "text": "Global real estate in 2022* Total Available Market",
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      "text": "TAM: $10 trillion",
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      "text": "Real estate is a $10 trillion industry with direct daily impact on the way we all work, live and thrive. We fundamentally depend on great technology in the spaces where we spend our time",
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      "kind": "title",
      "text": "Real estate and tech are on a collision course",
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      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
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