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  "documentTitle": "Pitch deck PR tech company Propel used to raise $4.5 million",
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      "text": "Comms must finally show ROI. Earned teams report on vanity metrics, and have a hard time demonstrating ROI of PR/comms efforts. Propel changes that. Clients and executives are demanding more data showing productivity, results and ROI of earned efforts. Propel provides it.",
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      "text": "The comms workflow is completely disjointed and siloed, causing users to need many tools that are expensive and mediocre. Discovering the right media and influencer targets, pitching them, monitoring coverage and analyzing ROI is time-consuming, manual and difficult. Insights are hidden across silos. Lost opportunities for improving productivity and results are everywhere. 95% of comms users still use spreadsheets to manage journalists/influencer relationships and campaigns, because traditional CRMs are not built for the earned media workflow. Understanding and reporting on ROI, productivity and results are weak.",
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