{
  "docId": "019dd923-605d-726d-81a5-e0ccc066ee1b",
  "docSlug": "bi-356a0d17c8c79c08",
  "documentTitle": "The Public Health Company's pitch that won over Venrock and Verily",
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  "authorName": "The Public Health Company",
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  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The slide uses a mix of quantitative impact metrics and a testimonial to validate the company's value proposition.",
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      "text": "THE PUBLIC HEALTH COMPANY",
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      "text": "33% reduction in slow and costly outbreak investigations for a US health department\nRapidly prevented 100+ cases of multi-drug-resistant TB, saving over $11M\nTargeted intervention after 100% of a nursing facility’s cases were linked to specific lapses in infection control\nCertification that 95% of cases detected in an office environment were acquired elsewhere, and infection prevention protocols were effective",
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      "text": "cost savings: $11M",
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      "kind": "quote",
      "text": "Genomic epidemiology is one of the few ways officials can determine whether, where, and how to put restrictions in place. Without this data, even the fastest-acting, best-intentioned leaders are flying blind.",
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      "kind": "quote",
      "text": "Genomic epidemiology is one of the few ways officials can determine whether, where, and how to put restrictions in place. Without this data, even the fastest-acting, best-intentioned leaders are flying blind. - The New York Times",
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      "text": "Genomic epidemiology provides evidence instead of estimates to protect lives and livelihoods",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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      "name": "Cost Of Inaction",
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      "evidence": "The risks of not having real-time biosurveillance",
      "position": 1,
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