{
  "docId": "019dd923-605d-726d-81a5-e0ccc066ee1b",
  "docSlug": "bi-356a0d17c8c79c08",
  "documentTitle": "The Public Health Company's pitch that won over Venrock and Verily",
  "authorId": "Pitchdecks",
  "authorName": "The Public Health Company",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.785,
  "pageNumber": 15,
  "pageCount": 24,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The background features a network diagram representing genomic data sequences.",
  "elementsJson": [
    "headline_text",
    "other"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-e0ccc066ee1b/15",
  "deckHref": "/decks/019dd923-605d-726d-81a5-e0ccc066ee1b",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-e0ccc066ee1b.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-e0ccc066ee1b#slide-15",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Recommendation engine",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b11b-751b-9363-0c8a9498a8a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.45,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Network diagram of genomic sequences",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff098693-086e-43b1-92a2-5a8c0a2f5440",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.3,
        "y": 0.43
      },
      "kind": "title",
      "text": "> Recommendation engine",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e23ea51e-ecd7-43d9-b425-8968aa6c039f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.33,
        "y": 0.225
      },
      "kind": "title",
      "text": "Genomic epidemiology",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe561dbc-2e0d-46ba-97bf-29542c166fe9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.33,
        "y": 0.33
      },
      "kind": "title",
      "text": "Location-specific forecasting & biosurveillance",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d778b6b5-8dec-4d06-b980-27e654c81d1e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "384e8ccb-ba85-49c2-818b-431df98220a6",
      "evidence": "title/subtitle: Location-specific forecasting & biosurveillance",
      "confidence": 0.7
    },
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8a18c744-08e4-4b17-9108-539129bec554",
      "evidence": "title/subtitle: Location-specific forecasting & biosurveillance",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 15,
      "beatId": "ca2f87f3-7efd-4821-a8dc-e99a6f9fe3d0",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The company's vision for the future",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "7efb2a79-07b4-4d5a-a0ba-dba816da1cb3",
      "evidence": "The company's 'why' is clearly articulated",
      "position": 0,
      "objective": "Why the company's mission is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}