{
  "docId": "019dd923-605d-726d-81a5-c9b8e72a4109",
  "docSlug": "bi-7a6dcf91d5ae9224",
  "documentTitle": "The 20-slide pitch deck vet startup Petfolk used to land $40 million",
  "authorId": "Pitchdecks",
  "authorName": "Petfolk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 8,
  "pageCount": 20,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 15,
  "notes": "Includes a 2026 forecast bar and a specific CAGR callout for veterinary care.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "bar_chart_stacked",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-c9b8e72a4109/8",
  "deckHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109#slide-8",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Creating massive demand for pet products and services, with the veterinarian as the key influencer of spend.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b329-ae395b20b6af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.3,
        "x": 0.63,
        "y": 0.08
      },
      "kind": "chart",
      "text": "US Pet Market 2018-2021 Actuals, 2026 Forecast",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24872625-4b58-4ab3-8a8b-c663d1613e3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.32,
        "y": 0.53
      },
      "kind": "metric",
      "text": "2021 Pet Industry Spend = $125B of which $63B was allocated to veterinary care",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75902943-05a9-42fc-aa0b-fe68bf14c26b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.46,
        "y": 0.68
      },
      "kind": "metric",
      "text": "23M US households acquired a pet during the pandemic",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83c62af9-ad64-4577-be03-61d343dad844",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.17,
        "y": 0.68
      },
      "kind": "metric",
      "text": "70% Of US households own a pet (that's 90M families!)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a929fd89-5663-4f11-925b-9f68ad31dd4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "US Pet Market Size: $151B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b329-b2fdaca8a984",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.32,
        "x": 0.06,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "Creating massive demand for pet products and services, with the veterinarian as the key influencer of spend.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49936f4d-016d-4a7b-a445-4303df71f6be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.45,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: ASPCA, PWC & IDEXX Analytics",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc01bc04-6891-4731-9a53-1254b6e21999",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.38,
        "x": 0.06,
        "y": 0.14
      },
      "kind": "title",
      "text": "Pet ownership and spend are increasing faster than ever.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "35ae2661-dc4e-4dfd-af26-6d51e0450cde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Market Dynamics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6518760-e9ea-4382-97ca-a0b82a4fcb70",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "59ce42f5-ff34-40db-92e9-710d8e0d2471",
      "evidence": "Uses historical data and forecast to size the total addressable market.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 3,
      "beatId": "c15d66f7-8e15-42e9-8e66-ded3f7e63499",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The team is introduced on pages 3-14.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 9,
      "from": 8,
      "beatId": "12cf5cd2-dddb-45c6-9391-8e2410388d36",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing and growth are discussed on pages 8-9.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}