{
  "docId": "019dd923-605d-726d-81a5-c9b8e72a4109",
  "docSlug": "bi-7a6dcf91d5ae9224",
  "documentTitle": "The 20-slide pitch deck vet startup Petfolk used to land $40 million",
  "authorId": "Pitchdecks",
  "authorName": "Petfolk",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 20,
  "pageCount": 20,
  "prevPage": 19,
  "nextPage": null,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-605d-726d-81a5-c9b8e72a4109/20",
  "deckHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109",
  "deckJsonHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109.json",
  "deckAnchorHref": "/decks/019dd923-605d-726d-81a5-c9b8e72a4109#slide-20",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We do it for the pets.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b329-4d8878eedd21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.5,
        "x": 0.25,
        "y": 0.45
      },
      "kind": "image",
      "text": "Cat face",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "565aff0f-9d30-4390-bcc9-c03a6dd1cb44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "title",
      "text": "We do it for the pets.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27790071-da1e-4b69-842f-90b4096deacf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.7,
        "x": 0.15,
        "y": 0.2
      },
      "kind": "title",
      "text": "Petfolk",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd46b916-3e16-4caa-9cb7-e26a560b5bcd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Slide recipe: Cover",
      "slug": "cover-slide",
      "agent": "designer",
      "layer": "slide",
      "matchId": "7f3f5589-c004-406b-a5c4-a8c3643f8783",
      "evidence": "The slide is titled 'We do it for the pets' and includes a call to action, serving as a cover slide.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 19,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "0961e986-2a02-4f28-85d5-86ec4afc9a05",
      "evidence": "Traction and growth are highlighted on page 19-20.",
      "position": 2,
      "objective": "Scaling quickly and making a big impact",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}